CRM Manager - 12 Months FTC Maternity Cover

Job Description

Flo, a leading health app with over 75 million monthly users, is seeking a CRM Manager for a 12-month fixed-term maternity cover. This role is crucial for leading and optimizing Flo's Web CRM, delivering data-driven campaigns that enhance KPIs, particularly revenue. The CRM Manager will own campaign planning and execution across web channels, collaborating with product, content, and analytics teams to impact the entire user lifecycle. This position offers the opportunity to deepen trust, increase user value, and drive engagement in a product that significantly impacts lives.Flo offers flexible working arrangements, competitive salaries, and various benefits, including health perks and professional growth opportunities. The role reports to the Product Marketing Director and can be based in either London or Vilnius.Responsibilities:

• Lead the growth marketing strategy for Web CRM.
• Build and manage campaigns that guide users through key moments in their journey.
• Partner with product and lifecycle teams to support new launches and key feature adoption.
• Define target segments and messaging strategies, using insight to shape every send.
• Test, refine and scale multi-channel campaigns that drive real engagement.
• Champion the user and ensure they get the most from Flo at every step.
• Use data to personalize communications and deliver value at the right moment.
• Own reporting, optimize for outcomes, and drive continuous improvement in how Flo connects with its users.

Requirements:

• Strong experience in CRM campaign management, ideally at scale.
• Proven ability to deliver multi-channel revenue-driving, user-focused CRM.
• Skilled at turning insight into action – using data to shape messaging, timing and targeting.
• Comfortable running campaigns end-to-end: plan, test, deliver, learn, repeat.
• Able to work cross-functionally with content, product, design and analytics teams.
• Detail-driven, proactive and outcome-focused.

What Flo offers:

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• Flexible office + home working, up to 2 months a year working abroad.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus more health, pension and wellbeing perks.