Senior CRM Manager

Job Description

Flo Health is seeking a Senior CRM Manager to develop and execute comprehensive campaign strategies to engage and educate millions of global users through email and push notifications. This role will positively impact users' daily health and wellbeing.

Working closely with the technical CRM team, as well as Product, Product Marketing, and Content teams, the Senior CRM Manager will build, launch, and test campaigns aligning with Flo's brand values. This includes working on exciting product launches and helping grow the business by resonating with a global active monthly audience. The role requires someone comfortable operating at both strategic and implementation levels.

Flo Health is looking for someone passionate about female health, able to mentor the Growth Marketing team, and excited by the opportunity to enhance user relationships during a period of rapid product and team growth.

What this role involves:

• Developing a strategy and calendar for marketing campaigns across growth and product teams.
• Implementing and refining email marketing campaigns.
• Collaborating with product, content, and design teams.
• Managing email lists and delivering personalized campaigns.
• Evaluating campaign performance and providing insights.
• Staying informed on industry trends and best practices.
• Ensuring campaigns adhere to GDPR and regulations.
• Mentoring growth marketers.

Must have:

• 7+ years of experience in B2C email marketing.
• Experience working in a B2C, app-first product organization.
• Proficiency in customer engagement platforms.
• Great stakeholder management skills.
• Strong understanding of A/B testing, segmentation, and personalization.
• Experience with analytics tools.
• Excellent copywriting and editing skills.
• Strong collaboration skills.
• Knowledge of email best practices, including deliverability, compliance (GDPR).

What role offers:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)