Senior Product Marketing Manager - Shopper at Similarweb

Similarweb is seeking a Senior Product Marketing Manager to focus on Shopper Intelligence. This role will be based in Tel Aviv-Yafo, Israel.

The Senior Product Marketing Manager will demonstrate how Similarweb’s Shopper Intelligence solves critical business questions. The role involves shaping the voice and telling the story of Similarweb’s value and ensuring company-wide consistency in messaging. They will be responsible for launching new products and features, including external communications, sales collateral, and sales enablement.

The Senior Product Marketing Manager will collaborate with product, solutions, marketing, and sales teams to execute product marketing strategies, drive sales, and enhance customer engagement.

Responsibilities:

• Building understanding of customers, value proposition, market, and competition.
• Creating feature positioning, messaging, and marketing strategy.
• Identifying marketing strategies for customer activation, onboarding, and retention.
• Collaborating with product managers, analysts, marketers, and salespeople.
• Creating content for customer education.
• Analyzing data to improve performance.

Requirements:

• 4+ years of experience as a Product Marketing Manager at a B2B SaaS company.
• Experience in the e-commerce space.
• Storytelling, communication, and presentation skills.
• Ability to work independently.
• Team player with relationship-building skills.
• Analytical and problem-solving skills.
• Strong writing skills.
• Motivated and adaptable.

Similarweb offers:

• A product that employees love.
• An environment where big ideas are welcome.
• Competitive perks & benefits.
• Career growth opportunities.
• A diverse and inclusive culture.