Director of Loyalty

Job Description

Alo is seeking a Director of Loyalty to lead the strategy, execution, and financial performance of their loyalty program. The Director will drive brand loyalty, customer engagement, and revenue growth.

Responsibilities:

• Lead the strategic vision and execution of the loyalty program.
• Develop and drive a multi-year loyalty roadmap.
• Partner with Finance to manage the loyalty program’s budget, profitability, and ROI targets.
• Build and lead loyalty initiatives that leverage consumer insights.
• Drive program analytics, reporting, and financial forecasting.
• Manage cross-functional collaboration with Marketing, CRM, Merchandising, Store Operations, and Customer Service teams.
• Oversee vendor relationships and technology platforms.
• Lead presentations and strategic communications to key stakeholders.

Requirements:

• 8+ years of experience in Loyalty Marketing, Brand Strategy, or Consumer Engagement.
• Proven expertise in loyalty program financial management.
• Solid understanding of digital marketing and CRM strategies.
• Familiarity with Salesforce Marketing Cloud, Bluecore, and/or Attentive.
• Strong cross-functional leadership skills.
• Exceptional verbal and written communication skills.
• Deep understanding of Gen Z consumer behavior, wellness trends, and community-driven marketing.
• Strategic thinker with a results-driven mindset.
• Passionate about building communities and creating meaningful brand connections with consumers.
• Based in Los Angeles and able to work onsite full-time.

The role offers:

• Performance bonuses
• Long term incentives
• PTO policy