Senior Manager, Site Merchandising

Job Description

Alo is seeking a Senior Manager of Site Merchandising to lead the day-to-day merchandising strategy and execution. This role involves leading a team of data-driven site merchandisers to optimize online merchandising, improve the customer journey, and maximize conversion rates. The Senior Manager will work closely with cross-functional teams, monitor site metrics, identify trends, and implement data-backed improvements to boost product discoverability and overall site experience.

• Support Director of Site Merchandising to develop and execute data-backed merchandising strategies.
• Monitor and analyze key performance indicators (KPIs).
• Analyze digital customer demand to provide data-driven insights.
• Oversee the execution of product launches.
• Keep up with industry trends and customer behavior.
• Utilize web analytics tools to monitor site performance.
• Mentor and guide a team of site merchandising professionals.
• Lead the execution and analysis of A/B tests.

Requirements:

• 6+ years of experience in site merchandising, e-commerce, or digital marketing.
• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Proficiency in web tools such as Shopify, Google Analytics, Tableau, or similar platforms.
• Strong analytical skills with a proven track record of leveraging data to drive decision-making and performance improvements.
• Experience with A/B testing, conversion rate optimization
• Excellent communication and leadership skills.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Role offers:

• Opportunity to drive growth and elevate the site experience.
• Chance to work with a high-performing team.
• Involved in data-backed improvements to boost product discoverability.