Chemaxon, an industry-leading cheminformatics software company, is seeking a Senior Digital Marketing Manager to oversee the development of its marketing activities. This role will have a major impact on how the company develops its marketing activities. The ideal candidate will be a T-Shaped person with deep experience in at least one key area of digital marketing.
The Senior Digital Marketing Manager will support digital marketing planning, execute digital campaigns, collaborate with the creative team, monitor leads, find new channels, and oversee website development.
Responsibilities include:
- Support digital marketing planning
- Executing digital campaigns
- Collaboration with internal and external teams
- Leads monitoring
- Finding new channels
- Overseeing website development
Requirements include:
- Holistic understanding of the modern B2B digital marketing landscape
- In-depth knowledge of metrics and how to use them to optimize digital marketing activities
- Knowledge of CRM, CMS, marketing automation, social listening tools, web analytics tools, common PPC platforms
- Basic understanding of digital marketing activities: organic social media use, nurture campaigns, SEO (content and technical), content syndication, campaign optimization based on metrics
- Experience leading cross-departmental initiatives
- Fluent in English
The role offers:
- Hybrid-way of working (8 days/month home office)
- Private health insurance (Medicover)
- Daily entry into Life1 Fitness Clubs
- Generous annual training budget supporting your professional development