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Senior Product Marketing Manager, Member Accession Marketing

Senior Product Marketing Manager role at Tide in the UK.
Careers at Tide
Remote
Hybrid
On-Site
United Kingdom
Undisclosed salary
Job Description

Tide is seeking a Senior Product Marketing Manager to drive the marketing strategy for products focused on the new-to-market SME segment and support overall member onboarding. The role involves customer validation, product messaging, CRM/customer lifecycle management, and channel strategy. The Senior Product Marketing Manager will collaborate with Product to build features and translate them into member-facing propositions, coordinating go-to-market strategies for features and launches.

The ideal candidate will develop value propositions and positioning through user research, market insights, and data analysis. They will also lead commercial discussions and apply data-driven decision-making.

Responsibilities include:

  • Owning the overall Product Marketing strategy
  • Collaborating with Product teams
  • Co-ordinating GTM for features and launches
  • Developing value propositions and positioning
  • Leading commercial discussions
  • Applying data and research to decision making

Tide requires:

  • 5+ years of experience in Product Marketing
  • Experience building value propositions for SaaS products
  • Experience with the SME segment
  • Comfort leading commercial discussions
  • Proficiency in product analytics
  • Understanding of CRM, Performance Marketing, and Sales Enablement

Tide offers:

  • Flexible working options
  • Share options
  • Group Life Insurance
  • Vitality Health Insurance
  • 25 days holiday
  • L&D budget
  • Cycle to Work scheme and pension contribution
  • Enhanced family-friendly leave
  • Sabbatical leave
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Careers at Tide

Tide is a rapidly expanding finance platform dedicated to saving small businesses time and money. It provides business accounts, banking services, and connected administrative solutions like invoicing and accounting. Serving over 1 million small businesses globally, Tide operates in the UK, India, and Germany. Headquartered in London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, the company fosters a transparent and inclusive environment. Tide embraces diversity and is committed to building products that resonate with the diverse needs of its members.

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