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Senior CRM Marketing Executive at Careers at Tide

Senior CRM Marketing Executive to expand rapidly growing product areas.
Remote
Hybrid
On-Site
Bulgaria
Undisclosed salary

Tide is seeking a detail-oriented and commercially focused Senior CRM Marketing Executive to expand rapidly growing product areas. The successful candidate will inherit and expand an existing communications program, driving optimization through personalization and automation. They will work closely with product, content, BI, and other marketing team members to drive key metrics.

Responsibilities:

  • Building and optimizing key cross-sell campaigns and customer journeys.
  • Developing and delivering a CRM test-and-learn pipeline across multiple channels.
  • Analyzing campaigns and reporting on trends and recommendations.
  • Using data to define, build, and maintain segments.
  • Collaborating with the Engagement Marketing team and other stakeholders.
  • Continuously looking for optimizations and new engagement marketing opportunities.

Requirements:

  • 2-3 years of experience in end-to-end CRM retention marketing management.
  • Experience developing and delivering CRM programs with proven results.
  • Hands-on experience with CRM platforms (e.g., Iterable, Hubspot, Braze) and understanding of HTML and CSS.
  • Experience handling campaign data from various sources using BI tools (e.g., Looker, Tableau).
  • Experience in segmentation and targeting.
  • A/B and MVT testing experience.
  • Solid communication and reporting skills.
  • Good Excel skills and experience with business reporting tools.
  • Ability to handle multiple projects and adapt to changing priorities.
  • Hands-on, delivery-oriented, and results-driven approach.
  • Curious nature, good organizational skills, and impeccable attention to detail.

What Tide offers:

  • 25 days paid annual leave
  • 3 paid days off for volunteering or L&D activities
  • Extended maternity and paternity leave covered by the company
  • Personal L&D budget
  • Additional health & dental insurance
  • Mental wellbeing platform
  • Fully covered Multisports card
  • Food vouchers
  • Snacks, light food, drinks in the office
  • WFH equipment allowance
  • Flexible working from home
  • Sabbatical Leave
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Careers at Tide

Tide is a rapidly expanding finance platform dedicated to saving small businesses time and money. It provides business accounts, banking services, and connected administrative solutions like invoicing and accounting. Serving over 1 million small businesses globally, Tide operates in the UK, India, and Germany. Headquartered in London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, the company fosters a transparent and inclusive environment. Tide embraces diversity and is committed to building products that resonate with the diverse needs of its members.