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Senior Manager, ABM

Senior Manager, ABM to develop ABM strategy and campaigns.
Twilio
Remote
Canada
Undisclosed salary
Job Description
Twilio is seeking a Senior Manager, ABM to develop and execute its ABM strategy. This role involves managing a team and focusing on developing strategies to consistently develop, execute, and measure high-performing one-to-few and one-to-one ABM campaigns. The Senior Manager will work closely with sales and marketing partners to define account selection best-practices and fuel engagement in target accounts. This position reports to the Director of Campaigns Marketing.

Responsibilities:
  • Build the ABM roadmap and manage a team of ABM campaigners
  • Create a strategy to develop and execute multi-channel digital and white glove ABM programs
  • Own end-to-end ABM campaign and program execution
  • Partner with Marketing Operations, Sales Ops, and Analytics to use data and insights
  • Serve as an advocate for ABM across the organization
  • Work cross-functionally with internal stakeholders to keep ABM campaigns on track
  • Analyze program performance, surface insights, and provide recommendations
  • Develop scalable, repeatable processes, tactics, and plays
  • Help define ABM budget needs and manage budget

Requirements:
  • 12+ years developing and executing strategic ABM programs
  • Deep understanding of ABM technologies, tactics, metrics, and measurements
  • History of developing exceptional relationships with sales, ops, and marketing peers
  • Exceptional communication and presentation skills
  • Demonstrated experience working with and organizing across key functions
  • Hands-on experience owning ABM technologies and partners
  • Strong campaign and project management skills and ability to use data to guide decision-making
  • Experience managing a high-performing team

What Twilio Offers:
  • Competitive pay
  • Generous time-off
  • Ample parental and wellness leave
  • Healthcare
  • Retirement savings program
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Twilio

Twilio is a communication platform as a service (CPaaS) company that empowers businesses and developers to build personalized customer experiences. It provides a cloud-based platform with a suite of APIs and tools for various communication channels, including SMS, WhatsApp, and voice. Twilio focuses on delivering innovative solutions that enable businesses to connect with their customers effectively and ensure regulatory compliance in global communications. The company emphasizes a remote-first work environment with a strong culture of inclusion.

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