Sr Manager, Integrated Marketing - APAC at Authentic Brands Group

Authentic is seeking a Senior Integrated Marketing Manager to manage the localization of brand marketing efforts in the APAC region, with a focus on China. The Senior Integrated Marketing Manager will collaborate with global counterparts to build and evolve brands through innovative planning, strategy, and collaboration and will work cross-functionally with Brand, Sales, and Creative teams to execute integrated marketing programs. Role responsibilities include:

• Formulating and implementing local brand marketing strategies, social media, and digital plans.
• Executing and managing digital/social initiatives to drive brand awareness and partner sales.
• Managing communication with internal and external stakeholders.
• Participating in brand strategy discussions and planning.
• Integrating new APAC licensees into the marketing ecosystem.
• Driving planning and execution of new content strategies.
• Reporting on research findings related to brand performance.
• Managing social content calendars and community engagement.
• Planning and managing KOL campaigns.
• Coordinating with celebrity image agencies and managing product needs for shoots and campaigns.

The ideal candidate:

• Has a Bachelor’s Degree in marketing, business, or a similar field.
• Possesses 5+ years of experience in brand marketing and management, preferably in fashion.
• Has hands-on experience managing marketing in a brand licensing environment.
• Has a proven track record in creating and executing 360-degree brand and marketing campaigns.
• Demonstrates seamless communication skills and strong presentation capabilities.
• Is proficient in MS Office, Keynote, Squarespace, Adobe suite, and social media platforms.
• Is willing and able to travel and work across time zones.

Authentic offers:

• An inclusive workplace