Sr. Product Marketing Manager, Core Experience

Job Description

PitchBook is seeking a Senior Product Marketing Manager to drive customer adoption and engagement across its core platform. This role is pivotal in executing go-to-market strategies through impactful product launches that align with key business objectives. The Senior Product Marketing Manager will collaborate across departments to develop clear and monetizable market positions and effective launch playbooks. The ideal candidate will be proactive, analytical, and data-driven, with experience in enhancing user experience. Responsibilities:

• Package key features and functions of the PitchBook platform.
• Develop persuasive messaging and positioning framework.
• Manage large-scale launch programs.
• Monitor and optimize launch performance.
• Define compelling product positioning and messaging.
• Develop and maintain a comprehensive “bill of materials”.
• Develop and execute GTM plans for new product launches and sales programs.
• Collaborate cross-functionally to align on product priorities.
• Partner with Marketing’s various functional and channel leads.
• Use customer insights and market research to inform go-to-market strategies and product roadmaps.
• Work with Enablement, New Sales, Customer Success, and Learning & Development to create educational content and trainings.
• Collaborate with New Sales and Customer Success leadership to achieve pipeline goals.
• Conduct in-depth competitive analyses.
• Discover new opportunities for your domain and customer segments.
• Monitor industry trends, competitors, and emerging technology.
• Support the vision and values of the company.
• Participate in various company initiatives and projects as requested.

Requirements:

• Bachelor’s degree
• 6+ years of B2B product marketing experience, preferably in SaaS, or relevant financial services experience.
• Demonstrated ability to lead effective product launch and relaunch programs.
• Strong analytical skills.
• Skilled in managing stakeholders across departments.
• Critical thinker with strong problem-solving abilities.
• Excellent attention to detail, organizational skills, and a strong sense of urgency.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Resourceful self-starter.
• Collaborative and team-oriented.
• Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau).
• Proficient in Microsoft Office Suite.

Benefits and Perks offered by PitchBook:

• Comprehensive health benefits
• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Matching gifts program
• Employee resource groups
• 401k match
• Shared ownership employee stock program
• Monthly transportation stipend