Growth Product Manager, Martech

CookUnity is seeking a Marketing Tech Growth Product Manager to enhance its marketing efforts. The ideal candidate will possess a strong background in advertising platforms such as Meta, Google, and TikTok, as well as expertise in customer data platforms (CDPs) like Segment and Treasure Data. This role involves integrating marketing solutions across platforms and optimizing campaigns to drive customer acquisition, retention, and engagement. The Growth Product Manager will play a key role in shaping CookUnity's online presence and optimizing highly engaging video narratives and storytelling.

Responsibilities:

• Lead and manage the integration of advertising platforms into the marketing ecosystem.
• Oversee the setup, integration, and maintenance of CDPs.
• Design and implement integrations between key marketing technologies, advertising platforms, and CDPs.
• Collaborate with marketing teams to create automated, data-driven campaigns.
• Implement A/B tests and experiments on various marketing channels.
• Partner with product, engineering, and analytics teams to ensure effective data utilization.
• Drive the execution of marketing technology projects.
• Support the development and execution of growth marketing strategies.
• Manage relationships with third-party vendors.

Requirements:

• A Bachelor’s degree with a strong academic record and/or proven relevant experience.
• 5+ years of experience in marketing technology, growth marketing, or a related role.
• Strong technical experience with advertising platforms such as Meta, Google, and TikTok.
• Expertise with customer data platforms (CDPs) like Segment and Treasure Data.
• Hands-on experience with marketing automation, CRM systems, and marketing analytics tools.
• Solid understanding of digital marketing channels.
• Strong project management skills.
• Analytical mindset with experience in A/B testing, data analysis, and conversion rate optimization.
• Experience with data visualization tools and tracking platforms.
• Excellent communication skills and the ability to work collaboratively across teams.

CookUnity offers:

• Payment in USD, Crypto, Euro, or ARS.
• Remote work options.
• 15 days of vacation each year.
• 5-year Sabbatical: after 5-years with CookUnity, you get a 4-weeks paid sabbatical
• 16 fully paid Argentinean holidays.
• Compassionate Leave: 3-5 days each time the need arises.
• Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.
• Customizable benefits.
• Personalized English coach.