Senior Growth Marketing Manager, Paid Social

Job Description

CookUnity is seeking a Senior Growth Marketing Manager, Paid Social, to lead and scale its paid social strategy across various platforms. This role involves leveraging data, creative insights, and audience understanding to drive high-ROI acquisition while maintaining CAC efficiency. The ideal candidate will thrive in a high-growth, DTC environment and be passionate about building a best-in-class paid social program.

The Senior Growth Marketing Manager will be responsible for developing and executing forward-thinking paid social media strategies, optimizing campaigns, and collaborating with cross-functional teams. They will also stay ahead of industry trends and advise leadership on emerging technologies.

Responsibilities:

• Develop, implement, and optimize a full-funnel paid social strategy.
• Manage and scale multi-million dollar budgets.
• Continuously analyze performance metrics and translate insights into actionable optimizations.
• Define a structured A/B testing roadmap.
• Partner with Growth Product and CRO teams to develop and test landing pages.
• Work with Brand, Product, Tech, and Data Science teams to align paid social strategies.
• Monitor platform updates, policy changes, and new advertising features.

Requirements:

• 6+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies.
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• Experience with data analytics and visualization platforms.
• Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.

CookUnity offers:

• Health Insurance coverage
• Stock Options Plan
• Eligible for a bi-annual performance bonus
• Unlimited PTO
• 401k Plan
• Paid Family leave
• Compassionate Leave
• CookUnity credits to enjoy our amazing meals
• Wellness perks
• Personalized Spanish coach