Growth Marketing Manager, GTM

Job Description

CookUnity is seeking a Growth Marketing Manager, GTM, to drive growth through direct-to-consumer channels. The Growth Marketing Manager will play a critical role in bringing limited-time offers, meal collections, and creative campaigns to market, shaping how we introduce new culinary experiences and drive customer demand.Responsibilities include:

• Orchestrating supply and demand dynamics.
• Developing and executing GTM strategies.
• Improving marketplace liquidity.
• Launching and iterating on limited-time promotions.
• Partnering with creative teams.
• Creating business cases.
• Defining and implementing key performance metrics.
• Owning the end-to-end execution of demand-generation strategies.
• Enhancing customer segmentation and personalization strategies.
• Acting as a strategic thought partner.
• Continuously optimizing GTM execution.

The ideal candidate will have:

• 5-8+ years of experience in growth marketing, product growth, business strategy, or go-to-market execution.
• Proven experience in a marketplace, e-commerce, or meal subscription business preferred.
• Strong analytical and problem-solving skills.
• Experience in building and executing GTM strategies.
• Ability to work cross-functionally and influence leaders.
• Experience launching and optimizing limited-time offers.
• Background in pricing strategies, promotional mechanics, and creative marketing execution preferred.
• High EQ and strong communication skills.
• Strong bias for action, execution, and ownership.

CookUnity offers:

• Health Insurance coverage
• Unlimited PTO
• Eligible for a bi-annual performance bonus
• 401k Plan
• Paid Family leave
• Compassionate Leave
• CookUnity credits
• 5- year Sabbatical
• Wellness perks
• Personalized Spanish coach