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Senior User Acquisition Manager (Meta) at Palta

Senior User Acquisition Manager for health and wellness app.
Remote
Hybrid
On-Site
Cyprus
Undisclosed salary
Palta is seeking a Senior User Acquisition Manager to join SIMPLE's Paid Social Team. The company is a multi-product tech platform focused on health and well-being, with over 60 million monthly active users. SIMPLE is a nutrition and wellness app with over 15 million downloads. He will be responsible for devising and executing acquisition strategies from web and app traffic. This role is vital for expanding the customer base, increasing brand visibility, and contributing to overall growth. The Senior User Acquisition Manager will collaborate with cross-functional teams to shape the company's user acquisition strategy.
Role involves:
  • Developing and executing user acquisition strategies.
  • Managing and optimizing user acquisition campaigns.
  • Managing the user acquisition budget.
  • Conducting market research.
  • Collaborating with creative and content teams.
  • Utilizing analytical tools and data insights.
  • Implementing A/B testing methodologies.
  • Developing targeted user segmentation strategies.
  • Reporting on campaign performance and providing actionable insights.
  • Staying up-to-date with industry best practices.
Requirements:
  • Proven track record of managing user acquisition campaigns.
  • Strong analytical skills with experience in data-driven decision-making.
  • Expertise in digital marketing channels such as Meta, TikTok, etc.
  • Familiarity with web and app analytics tools.
  • Excellent communication and collaboration skills.
  • Previous experience in a leadership or managerial role is preferred.
  • Ability to thrive in a fast-paced startup environment.
Role offers:
  • Open-minded teams and an inclusive company culture.
  • Stock options.
  • In-office, remote and hybrid work opportunities.
  • A premium SIMPLE subscription.
  • 21 days annual leave, plus bank holidays.
  • Flexible hours.
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Palta

Palta is a multi-product technology platform focused on developing mobile applications in the health and well-being space. With a substantial user base exceeding 60 million monthly active users, Palta's portfolio includes companies like Flo, Simple, and Zing. The company emphasizes innovation and user-centric design to deliver solutions for nutrition, fitness, and overall health. Palta's revenue demonstrates significant year-over-year growth, supported by substantial investment. The company leverages expertise in digital health, behavior change, and medical insights to enhance its offerings and provide users with personalized experiences.