Marketing Lead - DACH (m/f/d)

Job Description

Appinio, a global market research company, is seeking a Marketing Lead DACH to drive growth and brand positioning in the DACH region. The Marketing Lead will develop and execute a strategic, data-driven marketing approach to fuel demand, strengthen brand awareness, and support sales. They will optimize marketing processes, foster cross-functional collaboration, and build a high-performing team to establish Appinio as an industry leader.

What this role involves:

• Developing and owning the DACH marketing strategy.
• Leading demand generation efforts.
• Strengthening Appinio’s brand positioning.
• Serving as Appinio's brand ambassador at events.
• Working closely with the commercial team.
• Establishing scalable marketing processes, tools, and workflows.
• Building and managing relationships with external partners, agencies, and media.

Requirements:

• 6 – 8 years of expertise in events, performance marketing, content, PR, and partnerships.
• Proven experience in B2B SaaS or insights-driven industries.
• Strong stakeholder management skills.
• Strategic and hands-on mindset.
• Deep understanding of sales alignment.
• Proactive and ownership-driven approach.
• In-depth understanding of the DACH market.
• Excellent communication and presentation skills with full professional proficiency in German (C2) and fluent English.
• Experience in a fast-growth or bootstrapped company.

What Appinio offers:

• Flexibility Policy with no hard cap on vacation days.
• Work-from-anywhere Policy (up to 180 days per year within the EU).
• All the hardware you need and your own MacBook.
• Deutschland ticket or access to a mobility budget (Hamburg or Berlin).
• Subsidised Urban Sports Club membership (Germany or Spain).
• Access to Co-working spaces (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York).