Senior Product Marketing Manager

Job Description

Coconut Software is seeking a Senior Product Marketing Manager to position its solution within the financial services industry. The ideal candidate will develop a deep understanding of the ideal customer profile, buying group, competitors, and the unique value the company delivers. This role involves building strategies to support every stage of the funnel, from new business to expansion, researching and developing GTM playbooks, positioning the solution against competitors, and owning the GTM strategy for new products.Role involves:

• Defining and owning how new products are brought to market
• Researching and building playbooks for target segments and markets
• Identifying new opportunities for revenue generation and retention
• Serving as the internal expert on competition
• Owning the pricing strategy for new product developments
• Supporting sales enablement materials and marketing campaigns
• Building relationships with Sales, Customer Experience, Product, and Marketing teams
• Creating a listening strategy to stay on top of market trends
• Communicating the value and impact of PMM internally

Requirements:

• 5+ years of experience in a marketing role
• 3+ years of experience in Product Marketing, preferably in B2B SaaS
• Collaborative team player
• Exceptional interpersonal and relationship building skills
• Expert project management skills
• Deep market research skills
• Great listening skills
• Strong verbal and written communication skills
• Highly organized with excellent time management

Coconut Software offers:

• Flexible work week
• Supported professional development
• Regular coaching
• Competitive salaries
• Health & Dental Benefits from day 1
• Virtual mental health and EAP platform
• WealthSimple GRSP & Matching
• Annual Wellness Benefit ($1000 per year)
• Remote work opportunity in Canada
• Employee Options
• Internet Subsidy
• Tiki Bucks Incentive Program