LastPass is seeking a Director of Consumer Engagement & Retention to spearhead retention strategies aimed at minimizing churn, converting freemium users, and maximizing growth through exceptional customer experiences. This role involves end-to-end ownership of the consumer retention strategy, leveraging data-driven insights and customer feedback to optimize the customer journey.
Responsibilities:
Retention Optimization & Subscription Growth
Customer Lifecycle Marketing & Personalization
Customer Engagement & Insights
Data Analysis & Reporting
Subscription Management & Revenue Expansion
Cross-Functional Collaboration & Leadership
Requirements:
Experience in retention, CRM, lifecycle marketing, and/or customer experience
Experience leading high-performing teams
Expertise in optimizing retention and scaling large scale subscription programs
Strong analytical skills, with experience in PowerBI, Databricks, and Customer Data Platforms
A proven track record of using data to drive impactful retention initiatives
Ability to balance strategic vision with hands-on execution to deliver measurable growth
Experience with advanced personalization and hands-on experience with platforms like Gainsight, Salesforce, Marketo, or similar
LastPass is a leader in password and identity management solutions, dedicated to simplifying online access for individuals, families, and businesses. Combining advanced security infrastructure with user-friendly design, LastPass protects sensitive credentials and ensures secure access across devices. Trusted by millions globally, it caters to diverse needs, from individual users to large enterprises. The company emphasizes innovation, continuous improvement, and a customer-centric approach, embedding security and compliance into its core business objectives while fostering a culture of security, risk awareness and compliance excellence.