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Job Description
Diligent is seeking a Director of Product Marketing to lead the go-to-market strategy for Diligent Boards. This role will manage positioning, messaging, and pricing, focusing on core customer segments. The Director will be an expert in understanding clients and the market, crafting compelling stories to engage current and future clients, creating market demand, and differentiating Diligent from competitors. This role impacts all parts of the company and fuels growth as a market leader.
Role involves:
- Collaborating with cross-functional teams to define and execute go-to-market strategies.
- Providing market analysis, competitive analysis, and customer journey mapping.
- Developing messaging and content for sales, customer success, and marketing teams.
- Leading multi-channel campaigns to achieve revenue and customer engagement targets.
- Equipping sales and customer success teams with training and tools.
- Creating and implementing annual/quarterly marketing plans.
- Monitoring competitive landscape and industry trends.
- Leading cross-functional product launch activities.
- Defining success metrics and measuring the impact of product marketing efforts.
- Defining strategies for pricing, packaging, and product-market fit.
- Serving as the product expert for sales and pre-sales teams.
Requirements:
- 8+ years of experience in marketing strategy development and cross-functional execution in a B2B SaaS environment.
- 5+ years of relevant experience within a product marketing or technical marketing role.
- B2B product marketing experience in technology, GRC, corporate data/information, finance or professional services companies preferred.
- Experience with legal and governance products and services and core persona buyers (general counsels, legal professionals, corporate secretaries, etc.) is a bonus.
- Strong understanding of SaaS-based solutions and product marketing best practices.
- Proven track record of writing performance-driven product marketing plans.
- Adaptable and can deal with ambiguity and changing priorities.
Diligent offers:
- A flexible work environment.
- Comprehensive health benefits.
- Generous time off policy and wellness programs.
