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Campaign Analyst at Sojern

Campaign Analyst for Sojern, managing Facebook campaigns, Dublin, Ireland.
Remote
Hybrid
Ireland
Undisclosed salary

Sojern is seeking a Campaign Analyst to drive operational efficiency and support multiple teams within their dynamic, travel-centric environment. The Campaign Analyst will play a critical role in structuring digital advertising campaigns effectively, providing accurate data for decision-making, meeting client requests promptly, and developing improved methods to maintain data quality across Sojern's systems. This role will primarily focus on Facebook and some Display channels.

The ideal candidate will be highly detail-oriented and capable of communicating information and recommendations to various teams across the business.

What this role involves:

  • Managing Facebook campaigns by using audience segmentation, bidding, delivery and pricing strategies.
  • Developing and optimizing processes for digital advertising campaigns (Facebook/Instagram/Meta).
  • Defining a campaign’s target needs and requirements.
  • Creating best practices documentation.
  • Working with Sojern’s trafficking team to improve Facebook campaign creation processes.
  • Collaborating with the Product, Engineering, and Data Science teams on various data and automation related projects.
  • Developing Tableau dashboards.
  • Communicating insights and techniques to multiple internal stakeholders.

Requirements:

  • BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field; MBA or graduate degree a plus.
  • 2-4 years of hands-on experience in data or business analytics role, with at least 1 year of experience in digital advertising preferred.
  • Experience with Facebook/Instagram/Meta required, and a plus with Display Programmatic and/or Search Engine Marketing experience.
  • Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, Python, and Tableau preferred.
  • A positive attitude each day.
  • Excellent oral and written communication skills.
  • Ability to work in a fast paced environment, balance multiple priorities, and work with remote offices.

What Sojern offers:

  • Competitive compensation packages, stock options.
  • Bonusly program to reward and recognize team wins and performance
  • Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration
  • Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As
  • PTO allowance to recharge, comprehensive healthcare options, paid parental leave.
  • Learning & development stipend, mentorship program, career development programs, leadership training
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Sojern

Sojern is a global travel advertising company. It fosters a diverse, equitable, and inclusive work environment, valuing the unique perspectives and experiences of its employees. The company is committed to creating a workplace where everyone feels a sense of belonging through various employee resource groups. Sojern supports its employees with resources and opportunities for professional development and wellbeing. The company values making positive impact on underrepresented communities.