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Customer Education Lifecycle Manager at Make

Customer Education Lifecycle Manager at Make in Madrid, Spain.
Remote
Hybrid
On-Site
Spain
Undisclosed salary
Make, a leading visual platform for automation, is seeking a Customer Education Lifecycle Manager in Madrid, Spain. This role involves designing and implementing a learner engagement and retention strategy for Make Academy. The ideal candidate will map the learner journey, drive engagement through tech-touch strategies, and leverage automation and analytics to create personalized learning experiences. This is a new role with minimal established processes, Make is looking for someone who thrives in an autonomous environment.

Role Involves:
  • Analyzing and mapping the learner lifecycle.
  • Developing engagement strategies to drive learner progress and completion rates.
  • Designing personalized learning pathways.
  • Developing and optimizing tech-touch engagement campaigns.
  • Building and managing email marketing campaigns in Customer.io.
  • Analyzing learner behavior using tools like Google Analytics and Mixpanel.
  • Collaborating with the content team to ensure learning experiences align with user behavior insights.

Requirements:
  • 3+ years of experience in learner or customer journey mapping.
  • Expertise in segmentation and personalization.
  • Experience with email marketing tools (Customer.io, HubSpot, Braze, or similar).
  • Fluency in English (written and spoken).
  • Proficiency in A/B testing and data-driven decision-making.
  • Familiarity with HTML and CSS.
  • Experience using analytics tools (Google Analytics, Mixpanel, or similar).
  • Strong understanding of automation tools and integration platforms.
  • Ability to work autonomously and build processes from scratch.
  • Excellent communication and cross-functional collaboration skills.

Make offers:
  • RSUs grant in a rapidly growing company.
  • Annual bonus.
  • Learning & Development plan.
  • 25 days of vacation, 4 sick days.
  • Flexible working hours + home office.
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Make

Make is a leading visual platform empowering individuals to design, build, and automate tasks, workflows, apps, and systems without coding. The company fosters a culture of innovation, providing opportunities for individuals to build impactful solutions and transform into makers. Leveraging a modern tech stack, Make focuses on observability, manageability, and auditability to enhance user experience and business outcomes. Make has a global presence with teams spread across multiple countries. Make embraces diversity and inclusivity, offering numerous benefits and learning opportunities.