Performance Marketing Manager

Job Description

Blockchain.com, the world's leading software platform for digital assets, is seeking a Performance Marketing Manager to join its Marketing Team. This role involves planning, executing, and managing paid advertising campaigns across various digital channels to achieve marketing goals.Blockchain.com offers the opportunity to be a key player in a rapidly expanding, global technology company within an exciting, emerging industry. The company provides a competitive full-time salary, meaningful equity, unlimited vacation, crypto bonuses, performance-based bonuses, Apple equipment, awesome office locations, and hybrid working options.What this role involves:

• Taking Blockchain.com’s performance marketing efforts from 1 to 100.
• Managing campaign budgets effectively and optimizing spend for maximum ROI.
• Working with Marketing Analysts to conduct thorough keyword research.
• Creating compelling ad copy and assets, working with the in-house Design Team and external partners.
• Analyzing campaign performance data using marketing analytics tools to identify trends and opportunities for optimization.
• A/B testing different ad variations and landing pages to optimize campaign performance.
• Generating reports to track campaign progress and communicate results.

Requirements:

• At least 5 years of experience in performance marketing, either agency or client-side.
• Strong understanding of digital marketing channels (SEM, paid social, display advertising etc).
• Proven ability to manage and optimize paid advertising campaigns.
• Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer).
• A business mindset, focused on ROAS and CAC.
• Passion for crypto (preferred).

What Blockchain.com offers:

• Competitive full-time salary based on experience and meaningful equity.
• Unlimited vacation policy.
• Crypto bonuses.
• Performance-based bonuses paid in cash.
• Apple equipment provided by the company.
• Awesome office locations and hybrid working options.
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.