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SEO/SEM Specialist at MiQ Digital

SEO/SEM Specialist to execute search campaigns across multiple regions.
Hybrid
On-Site
China
Undisclosed salary

MiQ is seeking an SEO/SEM Specialist to join their team and contribute to the growth of Chinese brands globally. The role involves setting up and executing search campaigns across multiple regions, including North America, LATAM, EMEA, MENAT, and APAC. The SEO/SEM Specialist will also play a key role in shaping the development and growth of MiQ's newly established SEM/SEO offering worldwide.

Responsibilities include:

  • Developing and executing SEO/SEM strategies
  • Managing on-page, off-page, and technical SEO
  • Conducting keyword research and analysis
  • Monitoring and reporting on campaign performance
  • Ensuring floodlight tracking
  • Delivering on-target margin and growing client spends
  • Collaborating with internal teams
  • Participating in external meetings
  • Overseeing the health of digital assets
  • Managing lead generation and email marketing campaigns
  • Maintaining and evolving MiQ trading/operational processes

Requirements include:

  • Minimum 3 years of experience with hands-on set-up & optimisation across SA360, Google Ads & Bing Ads platforms
  • Proven track record of delivering results at scale for PPC activity
  • In-depth understanding of set-up (CM360, SA360, Bing Ads & Google Ads) and optimisation (SA360, Google Ads, Bing Ads)
  • Experience with SA360, Bing Ads is a must.
  • Fluent English & Mandarin are essential.

MiQ offers:

  • Opportunity to work with a leading Independent Marketing Intelligence Company
  • A global company with a global culture
  • Professional and personal development
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MiQ Digital

MiQ is a global programmatic media partner uniting marketers and agencies through data-driven solutions. The company specializes in designing impactful learning experiences related to products and technology. They deliver engaging training programs that excite commercial teams. They foster a welcoming culture, prioritize diversity, equity, and inclusion, and provide internal and global mobility opportunities. MiQ values passion, determination, agility, unity, and courage, shaping its collaborative and innovative approach to the programmatic industry.