Supervisor, Social Media & Content Marketing - RCA at Sony Music Careers - Asia & Middle East

Sony Music is seeking a Supervisor for Social Media & Content Marketing in Shanghai. This role involves helping ideate and execute project marketing plans, managing social media marketing and promotion to drive music performance across all streaming platforms, and developing an overall digital creative vision for the label’s artists and branding. The supervisor will be part of the core team responsible for the overall development of music releases, artist management, artist branding, content creation, and business development.

Role Responsibilities:

• Manage daily operations of the label’s social media channels, ensuring timely, relevant, and engaging content.
• Identify and leverage social media trends and viral opportunities to maximize artist visibility.
• Propose fresh, creative concepts for short-form videos and viral social media campaigns.
• Collaborate with internal teams and external creative partners to bring creative ideas to life.
• Assist in planning, launching, and optimizing paid social media ad campaigns.
• Use analytics to monitor performance, optimize content, and report actionable insights regularly.
• Stay updated on pop culture trends, viral content, and social platform changes.
• Adapt strategies and content to capitalize on real-time cultural opportunities.

Requirements:

• Minimum 2 years' experience in social media management, digital marketing, or creative content strategy in music, entertainment, or related fields.
• Proven hands-on experience managing daily social media accounts and executing paid advertising campaigns.
• Strong creative ideation skills, especially in developing engaging short-video content.
• Excellent written and verbal communication skills in English and Mandarin.
• Deep interest and knowledge in pop culture, music, and digital trends globally and in China.

What Sony Music Offers:

• A vibrant global community.
• A modern office environment.
• Investment in professional growth and development.
• The space to accelerate progress and create what happens next.
• The platform to champion positive change.
• Annual leave, medical leave, and medical insurance.