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Job Description
Verkada is seeking a Product Marketing Manager to drive the success of its Alarms and Connectivity product lines. This role involves launching new products, creating sales enablement collateral, and collaborating with cross-functional teams. The Product Marketing Manager will be based in-person at Verkada's HQ in San Mateo, CA.
Responsibilities:
- Bring new products to market, planning and managing deliverables to maximize impact.
- Develop differentiated messaging and positioning based on user research and market insights.
- Partner with Product Management to set go-to-market plans, including target markets, pricing, and channel strategy.
- Collaborate with Creative, Demand Generation, and Channel Marketing teams to increase market presence and drive pipeline.
- Partner with the Sales team to understand customer feedback and develop sales collateral.
- Become a product subject matter expert and cross-functional leader.
Requirements:
- 2-5 years of product marketing (or similar) experience at a B2B technology company.
- Experience working cross-functionally with Product, Engineering, Sales, Creative, and Marketing teams.
- Strong writing skills for various audiences, including technical content.
- Ability to drive creative and content efforts across the marketing organization.
- Bachelor’s degree required; degree in a quantitative field is a plus.
Verkada offers:
- Comprehensive wellness perks, benefits, and resources.
- Healthcare programs with premiums 100% covered for the employee under at least one plan and 80% for family premiums under all plans.
- Nationwide medical, vision and dental coverage.
- Health Saving Account (HSA) and Flexible Spending Account (FSA).
- Expanded mental health support.
- Paid parental leave policy & fertility benefits.
- Flexible PTO and personal sick time.
- Professional development stipend.
- Healthy lunches provided daily.
- Commuter benefits.
