Senior CRM Manager at CASETiFY

Casetify is seeking a Senior CRM Manager to lead and drive its customer relationship management (CRM) strategy. The Senior CRM Manager will maximize customer lifetime value, enhance retention, and foster loyalty across all channels. He/she will elevate the existing CRM program through data-driven insights, advanced segmentation, and innovative marketing automation techniques. He/she will also provide strategic leadership to the CRM team, ensuring the effective execution of global CRM initiatives and the localization of programs for optimal market impact. This position will be a key driver of customer retention.Role involves:

• Creating a comprehensive vision and marketing strategy to optimize the customer journey.
• Developing user segmentation strategies based on customer lifecycle stages.
• Driving growth initiatives and marketing automation campaigns.
• Defining, measuring, and monitoring key performance indicators.
• Overseeing CRM analysis, including dashboard design and customer segmentation.
• Collaborating with local teams to align objectives and support retention strategies.

Requirements:

• 7+ years of experience in CRM, retention, loyalty, and membership program management.
• Proven ability to implement CRM tools and systems from scratch.
• Skilled in defining user segmentation, customer lifecycle management, and modeling.
• Analytical skills to understand user behaviors and develop retention strategies.
• Familiar with executing eDM, push notifications, in-app messages, and SMS.
• Proficient in SQL and BI tools e.g., Tableau, Power BI.
• Experience with marketing automation tools e.g., Twilio, Salesforce.
• Experience managing global membership programs.
• Experience in an omnichannel business.