Director of Growth Marketing

Job Description

Mentimeter, a company focused on turning presentations into conversations, is seeking a Director of Growth Marketing to lead their digital growth strategy. This role involves driving digital acquisition, optimizing website performance, and boosting top-of-funnel growth. The Director will oversee paid marketing, organic growth (SEO), and website optimization, balancing creativity with analytics to maximize self-serve revenue and drive high-intent leads.They will lead a high-performing team, collaborate with Marketing, Sales, and Product departments, and act as Mentimeter's digital expert. The ideal candidate is experienced in high-growth SaaS businesses, data-driven, and possesses hands-on experience in paid media, SEO, and CRO. They should also be a collaborative leader who thrives in dynamic environments.Responsibilities:

• Lead and grow a high-performing growth marketing team.
• Optimize paid media, SEO, and CRO across all digital channels.
• Ensure alignment across teams through stakeholder management and communication.
• Collaborate with Product to optimize the funnel and maximize revenue through digital.
• Drive high-intent leads from the website and landing pages.
• Develop and execute a website strategy that ensures high conversion rates.
• Align digital efforts with targeted Enterprise Marketing strategies.
• Streamline processes and create internal guides for campaign execution.
• Track KPIs, measure ROI, and continuously optimize for maximum impact.

Requirements:

• Experience in high-growth, international SaaS businesses.
• Data-driven and analytical with a strong track record in digital performance metrics and ROI optimization.
• Hands-on experience in paid media, SEO, CRO, and digital acquisition.
• Website strategy expertise.
• Collaborative leadership skills.

Mentimeter Offers:

• A diverse and inclusive work environment.
• Continuous professional development.
• Career opportunities in a growing company.
• A healthy work-life balance.
• A competitive compensation and benefits package.