Product Marketing Manager at Flo Health

Flo Health is seeking a Product Marketing Manager to join their User Centric Stream. This role involves establishing Product Marketing as a key part of the product development process, working alongside Product, Medical, Marketing, Design, and Growth teams to launch new features and improve value propositions.

The Product Marketing Manager will be responsible for positioning and growing new and priority features, working on marketing plans that prioritize the internal app audience, and collaborating with teams to define and experiment with the core value proposition of each feature.

Role Involves:

• Positioning and growing new and priority features
• Developing marketing plans for the internal app audience
• Collaborating with Product, UX Research, and Medical teams
• Testing and refining positioning and value propositions
• Identifying user segments and messaging
• Managing key marketing metrics for responsible products
• Contributing new ideas, processes, and frameworks
• Working with Medical, Claims, and Copywriting teams
• Developing go-to-market campaigns
• Ensuring brand messaging is integrated
• Ideating around potential virality of marketing campaigns
• Managing multiple challenges and planning ahead

Requirements:

• 5+ years of Product Marketing experience in B2C app-based software products
• Experience building and leading marketing plans alongside Product teams
• Experience working cross-functionally
• Experience tracking campaign performance and optimising for success
• Ability to work independently
• Metric-driven approach
• Strong attention to detail and organisation skills
• Native / CEFR C2 Level English Language skills
• Passion for building a better future for female health

What Flo offers:

• A flexible working environment
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions