Job Description
KAYAK, a leading travel search engine, is seeking a Senior Data Scientist to join their Marketing Measurement team in Berlin. This role involves improving KAYAK's ability to measure the efficiency of marketing efforts and making data-informed strategic marketing decisions.
Responsibilities: - Manage end-to-end experimentation, from hypothesis formulation to analysis.
- Build a robust framework for evaluating creative, bidding, and landing page experiments.
- Develop models to measure and optimize marketing spend.
- Support the development of junior scientists and collaborate with team members.
- Build standardized and scalable solutions and set up best practices.
Requirements: - Advanced degree (Masters, PhD) in Data Science, Statistics, or a related field.
- Extensive experience with data manipulation and SQL.
- Proficiency in Python or R.
- Strong story-telling and presentation skills.
- Strong foundation in experimentation methods and causal inference techniques.
- Experience in marketing science measurement methodologies.
- Proactive work style and good judgment.
- Passionate about large data sets in marketing, finance, and economics.
- Skilled in paid marketing data, time-series analysis, econometrics, and regression models.
Benefits: - Work from anywhere for up to 20 days per year.
- Focus on mental health and well-being.
- Generous paid vacation and time off.
- Focus on career growth.
- Travel Discounts.
- Free lunch 2 days per week.
- Pension plan contributions.
- Public transportation subsidies.
- Bike leasing program.
- Monthly social events.