Job Description
KAYAK, a leading travel search engine, is seeking a Senior Data Scientist to join their Marketing Measurement team. The successful candidate will play a crucial role in enhancing KAYAK's ability to measure the effectiveness of marketing initiatives and drive data-informed strategic decisions.
The Senior Data Scientist will collaborate closely with marketing leaders and the team to develop frameworks, roadmaps, and robust measurement solutions to tackle marketing measurement challenges. The role involves managing end-to-end experimentation, developing new models, supporting the development of junior scientists, and building standardized and scalable solutions.
Responsibilities Include:
- Managing end-to-end experimentation, from hypothesis formulation to analysis.
- Building a robust framework for evaluating creative, bidding, and landing page experiments.
- Developing models to measure and optimize marketing spend.
- Supporting the growth of junior data scientists.
- Building scalable solutions and setting best practices.
Requirements:
- Advanced degree in Data Science, Statistics, or a related field.
- Extensive experience with SQL.
- Proficiency in Python or R.
- Strong storytelling and presentation skills.
- Strong foundation in experimentation and causal inference.
- Experience with marketing science measurement methodologies.
- Proactive work style with good judgment.
- Passion for large datasets in marketing, finance, and economics.
Benefits:
- Focus on mental health and well-being
- Generous paid vacation
- Travel Discounts