Ecosystem Content Marketing Manager, Greater China at Aptos

Aptos Labs is seeking a strategic and results-driven Ecosystem Marketing Manager for Greater China. This role is to accelerate Aptos Labs’ ecosystem growth in the region and build an Aptos editorial newsroom that highlights ecosystem happenings, industry trends, and Aptos-driven innovations.

The Ecosystem Marketing Manager will develop and execute comprehensive go-to-market (GTM) strategies, develop compelling crypto-specific content and copywriting, and collaborate with internal teams and external stakeholders.

Role Involves:

• Developing and implementing tailored go-to-market strategies to drive ecosystem growth and adoption across Greater China.
• Leading the planning and execution of high-impact campaigns and initiatives.
• Developing and distributing crypto-specific content and marketing copy.
• Building, nurturing, and leveraging strong relationships with ecosystem partners, KOLs, and community groups in Greater China.
• Identifying, developing, and optimizing new channels for ecosystem expansion.
• Monitoring market trends and competitive dynamics to inform strategy.

Requirements:

• Minimum of 5 years of hands-on experience in the Web3 space.
• Strong background in content and copywriting for crypto marketing.
• Deep, established relationships within Greater China, including extensive networks with KOLs, community leaders, and industry influencers.
• Experience in ecosystem development, marketing, and running high-impact campaigns.
• Proven ability to craft and distribute crypto-native content that resonates with ecosystem participants.
• Exceptional communication, negotiation, and relationship management skills.
• Ability to lead cross-functional teams and manage complex, multi-faceted projects in a dynamic environment.
• Fluency in English and Mandarin is required.
• Willingness to travel within Greater China as required.

Aptos Labs offers:

• 100% insurance premium coverage for medical, dental, and vision.
• Flexible vacation time, 11 holidays, and floating company days off.
• Competitive Salary.
• Equity (RSUs)
• Protocol Token Grants
• 401k matching
• Fun and inclusive in-person and digital events