Job Description
Constant Contact is seeking a Senior Director of Growth Marketing to spearhead its global expansion by leading customer acquisition strategies. This role involves managing a significant marketing budget and a team of marketing managers to execute high-impact campaigns across various channels. The ideal candidate will have extensive experience in SEM, Paid Social, and mobile marketing, with a strong focus on data-driven decision-making and performance optimization.
- Managing and optimizing a substantial marketing budget to achieve acquisition goals.
- Developing and executing data-driven acquisition strategies across paid search, social, affiliate, and mobile.
- Owning campaign performance through continuous optimization and reporting.
- Leading and mentoring a team of marketing managers.
- Driving the monthly, quarterly, and annual forecasting process.
- Collaborating with Sales, Analytics, and other marketing teams.
- 12+ years in growth or performance marketing with a focus on customer acquisition.
- Proven expertise in SEM and experience managing large-scale paid search campaigns.
- Strong background in Paid Social and mobile marketing.
- Experience managing an eight-figure marketing budget with a focus on ROI.
- Data-driven mindset with proficiency in marketing analytics and attribution models.
- Leadership experience in managing high-performing marketing teams.
- Work flexibility as part of Constant Contact's hybrid workforce.
- Opportunities to grow your career through various learning and development programs.
- A generous paid time off policy and a competitive benefits package.