College Marketing Representative - Atlanta

Job Description

The Orchard is seeking a College Marketing Representative in Atlanta for a 6-month part-time position. The representative will be an advocate for artists distributed by The Orchard, promoting 3-6 artists per month through digital and in-person marketing strategies. This role involves being a tastemaker by building relationships with local businesses, record stores, DJs, and campus organizations.

Role involves:

• Creating awareness of The Orchard’s artists by liaising with influencers.
• Maintaining a local social media presence to promote artists.
• Implementing in-person marketing initiatives.
• Researching online sites and attending local events.
• Attending artists' shows and submitting detailed marketing reports.

Requirements:

• Undergraduate student at a 4-year university in Atlanta with at least 2 years left.
• Ability to manage own hours and be accountable.
• Passion for music and understanding of music consumption trends.
• Understanding of social media marketing and active presence on platforms.
• Availability of 20 hours per week.
• Excellent communication skills and ability to work in a team.
• Transportation and residence within 30 minutes of Atlanta.
• Flexible schedule for team conference calls and tour coverage.

What The Orchard offers:

• Real-world music industry experience.
• Opportunity to express creativity through social channels and team brainstorms.
• Access to inside information for improved marketing outreach.
• Free tickets to artists’ shows and potential meet and greet passes.
• Valuable relationships within the local music industry.