College Marketing Representative - Nashville

Job Description

The Orchard is seeking a College Marketing Representative in Nashville. This role involves promoting The Orchard's distributed artists through digital and in-person marketing strategies. The representative will act as a tastemaker, collaborating with local businesses and campus organizations to host listening events and create social media content.

What The Orchard Role Involves:

• Creating awareness of The Orchard’s artists by liaising with influencers.
• Maintaining a local social media presence and create content to support The Orchard’s artists.
• Implementing in-person marketing initiatives at record stores, lifestyle shops, and on campus.
• Researching appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist.
• Attending local and campus events.
• Attending artists' shows to hand out promotional tools.
• Submitting detailed report on marketing successes.

Requirements:

• Undergraduate Student currently enrolled in a 4 year university in Nashville with a minimum of 2 years left prior to graduation
• Able to manage own hours and be accountable for the work assigned
• Passion for music and understanding of how peers discover and consume music
• Understanding of social media marketing and active presence on TikTok, Instagram, Twitter, Facebook
• Availability of 20 hours per week
• Well-written, well-spoken, a team player, and an excellent communicator
• Transportation methods and live within 30 minutes of Nashville
• Flexible schedule for team conference calls and tour coverage

The Orchard offers:

• Real world music industry experience
• Opportunity to express creativity through social channels
• Access to inside information to improve marketing outreach
• Free tickets to artists’ shows and possible meet and greet passes
• Building valuable relationships within the local music industry