Strategist, Performance Marketing

Job Description

Viral Nation is seeking a Strategist, Performance Marketing to develop and implement paid media strategies for clients. This role involves utilizing knowledge of paid media, trends, and data to enhance campaigns. The Strategist will play a key role in guiding clients and delivering innovative solutions.Responsibilities include:

• Participating in campaign development and strategic paid media planning.
• Conducting market research.
• Collaborating with clients to develop performance marketing strategies.
• Leading strategic discussions and providing recommendations.
• Presenting internally and to clients.
• Understanding paid marketing practices on Meta, TikTok, Google, and other platforms.
• Working with media buyers and account teams to ensure smooth campaign execution.
• Preparing reports for clients.
• Managing budgets.
• Creating Paid Media Playbooks and best practice protocols.
• Identifying opportunities in paid media plans.
• Analyzing data using measurement tools.
• Participating in new business pitch presentations.

Qualifications include:

• Minimum 3-5 years of experience in paid media strategy.
• Deep understanding of paid media practices on various platforms.
• Ability to translate direction into paid media strategies.
• Strong presentation skills.
• Experience in developing and executing successful client campaigns.
• Proficiency with ad management platforms.
• University degree or college diploma in a relevant field.
• Experience growing brands on social media via paid ads.

Viral Nation offers:

• A fluid, creative, and growth-oriented environment.
• Collaborative and fast-paced culture.