Director, Product Marketing

Job Description

Catapult is seeking a Director of Product Marketing to lead and scale their product marketing function. The Director will drive go-to-market strategies, positioning, messaging, and product launch initiatives. They will lead a team of product marketers and work closely with cross-functional teams to drive product adoption, market differentiation, and customer engagement.

What this role involves:

• Developing and executing product marketing strategies.
• Leading go-to-market strategies for new product launches.
• Shaping product positioning and messaging.
• Leading and mentoring a team of product marketers.
• Overseeing the planning and execution of global product launches.
• Developing compelling product narratives.
• Developing strategies to drive product adoption.
• Defining and tracking key performance indicators (KPIs).
• Collaborating with Product Management, Sales, and Customer Success.

Requirements:

• 8+ years of experience in product marketing, preferably within a SaaS or B2B technology environment, with at least 3 years in a leadership role.
• Proven experience in developing and executing go-to-market strategies, managing product launches, and driving product adoption.
• Strong understanding of the sports tech industry.
• Demonstrated ability to lead and grow a team.
• Proven success in positioning and messaging SaaS products.
• Excellent collaboration skills.
• Strong analytical skills.
• Exceptional communication and storytelling skills.

What Catapult offers:

• Opportunity to work with ambitious and intelligent people.
• A collaborative and challenging environment.
• Opportunity to work across multiple nationalities and cultures.
• Unlimited opportunity to grow and develop.
• The satisfaction of supporting successful teams and athletes.