Senior Manager, Content at Intercom

Intercom is seeking a Senior Manager, Content to lead its content marketing team. This role involves shaping and executing a high-impact content strategy that fuels demand generation, strengthens brand authority, and drives sales enablement. The Senior Manager will lead a team of content professionals, collaborating with Demand Generation, Sales, and Product Marketing teams to create high-performing content. This is a strategic leadership role for someone to lead a modern, distribution-first content program that is deeply audience-centric.

Responsibilities:

• Develop and execute an audience-first content strategy.
• Oversee multi-channel content execution.
• Elevate Intercom’s thought leadership in AI-driven customer service.
• Partner with Demand Gen to create content that drives qualified pipeline growth.
• Lead, mentor, and grow a high-performing content team.

Requirements:

• 6+ years of experience in B2B content leadership (SaaS or AI-driven product experience preferred).
• Proven ability to drive demand and influence decision-makers through compelling content.
• Exceptional storytelling and editorial skills.
• Strong understanding of content distribution (SEO, social, email, thought leadership, demand gen alignment).
• Experience managing a content team.
• Data-driven mindset, using analytics to optimize content strategy and measure impact on pipeline.
• Tech fluency & AI literacy.

What Intercom offers:

• Competitive salary and equity.
• Lunch every weekday, plus snacks and a fully stocked kitchen.
• Regular compensation reviews.
• Pension scheme & match up to 4%.
• Life assurance, health and dental insurance.
• Flexible paid time off policy.
• Paid maternity and paternity leave.
• Cycle-to-Work Scheme with secure bike storage.