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Job Description
Addepar is seeking a Senior Product Marketing Manager to join their expanding Product Marketing team. This role focuses on driving acquisition, engagement, and retention within the enterprise and institutional client segments, including global banks, pensions, endowments, foundations, sovereigns, and large private equity and venture capital funds globally. The Senior Product Marketing Manager will work cross-functionally with product, sales, and go-to-market teams to drive product positioning, enhance segmentation, and map the buyer and customer journey.
Role Involves:
- Developing a comprehensive product marketing strategy.
- Becoming an expert in client segments.
- Defining product positioning and crafting compelling messaging.
- Collaborating with Product and GTM teams to develop impactful strategies and materials.
- Managing the product and feature launch process.
- Producing thought leadership and product educational content.
- Researching and monitoring market, industry, and competitive landscape.
- Building and launching a resource hub.
Requirements:
- 4-8 years of product marketing experience.
- Experience with B2B SaaS, financial services, or fintech preferred.
- Full stack product marketer experience.
- Gifted storyteller with excellent writing and communication skills.
- Ability to see the big picture and articulate how products complement the Addepar platform.
- Experience designing and rolling out go-to-market strategies.
- Demonstrated ability to move between strategy and execution.
- Experience building cross-functional partnerships.
- Ability to work independently and prioritize efficiently.
Addepar offers:
- Bonus
- Equity
- Benefits
