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Brainlabs is seeking a skilled Data and Insights Specialist to analyze marketing data and user behavior, providing actionable insights on campaign performance. This role involves tracking and analyzing social media performance, using data analytics and visualization tools to understand customer preferences. The specialist will also study market trends and the competitive landscape. Responsibilities include dynamic optimization and scenario simulation, applying machine learning to predict customer behavior, and using natural language processing to analyze feedback.What this role involves:
- Analyzing marketing data and user behavior.
- Tracking and analyzing social media performance.
- Understanding market trends and competitive landscape.
- Applying machine learning to predict customer behavior.
- Using natural language processing to analyze customer feedback.
- Bachelor’s degree in marketing, data analytics, or related field.
- 3-5+ years of experience in audience analytics, campaign analysis, and social listening.
- Experience with data modeling and statistical analysis software.
- Strong understanding of digital marketing channels.
- Proficiency with marketing tools such as Google Analytics, Salesforce, or similar.
- Excellent communication and presentation skills.
- Strong level of English
- Ability to be in our Mexico City office 2-3 times per week.
- Opportunity to work in Mexico City office 2-3 times per week.
Brainlabs
Brainlabs is a high-performance, independent media agency focused on delivering business impact through data-driven strategies and technology. They plan and buy media across a variety of digital platforms. The company emphasizes a culture-first environment, promoting continuous development and collaboration. Brainlabs employs a test-and-learn approach, encouraging innovation and sharing successes.