Sr. Email Strategist

Job Description

Power Digital is seeking a Sr. Email Strategist to drive email marketing strategy for clients. The role involves managing email campaigns, building automated programs, and optimizing performance through data analysis. The Sr. Email Strategist will also collaborate cross-functionally with creative, content, and web departments. This role will innovate client strategy, optimize towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. They will also be responsible for coaching team members, and seen as a go-to for strategy support and performance optimization.

• Defining and driving email marketing strategy
• Managing daily operations of email channel
• Building and managing automated email marketing programs
• Using data to test and optimize email marketing programs
• Collaborating cross-functionally with other internal digital channels
• Delivering reporting metrics and strategic recommendations
• Sharing information and training the team
• Employing AI technologies
• Utilizing Power Digital's Nova ecosystem

Requirements:

• 5+ years of email marketing experience
• Strong analytical and strategic copywriting skills
• Hands-on experience with email platforms (Klaviyo, Hubspot, Braze)
• SMS experience
• Expertise in email best practices
• Working knowledge of HTML/CSS
• Strong communication and presentation skills
• Team management experience (preferred)

Power Digital offers:

• Medical Bonus
• 15 paid vacation days (PTO) per year
• Paid Volunteer Time Off (VTO)
• Fully flex work environment
• Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• Colombian national holidays + mental health recharge days
• Legal benefits
• Employee development programs