Campaign Analyst(EMEA) at Appier

Appier, a SaaS company specializing in AI-powered business decisions, is seeking a Campaign Analyst for its EMEA operations. The Campaign Analyst will be responsible for creating and maintaining ad campaigns using Appier's proprietary products, planning and managing multinational advertising campaigns, and analyzing campaign data to optimize performance and meet client KPIs. This role involves collaboration with sales, account, and product managers, as well as contributing to AI model improvement.

Responsibilities:

• Execute and maintain ad campaigns in Appier proprietary products.
• Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
• Analyze data and performance of campaigns, detailed optimization to reaching client’s KPI.
• Co-work with sales managers, account managers, product managers and on various optimization related projects.
• Adjust and improve the effectiveness of AI models.
• Improve overall performance of the system.
• Provide historical data and estimation of performance for the business development team.
• Assist the development of new customers.

Requirements:

• Proficiency in Mandarin and English
• 1+ years working experience.
• RTB/Programmatic buying experience a plus.
• Passion for online advertising and/or game-changing technology.
• Eagerness to work in a start-up team environment that will be rapidly changing.
• You can use Excel and you’re not afraid of Pivot Tables.
• Minimum BA/BS University degree or related experience.
• Business level fluency in English (TOEIC 750+, GEPT High-Intermediate level, TOEFL 90+, IELTS 6.5+).
• Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social media is a plus.

What Appier Offers:

• Hybrid work model (1-2 onsite days per week)
• Flexibility to occasionally work at odd hours when necessary (from home).
• Weekend shift (once per month).