Digital Media Planner

Job Description

Allied Global Marketing, a leading entertainment, culture, and lifestyle-marketing agency, is seeking a Digital Media Planner. This role involves driving inventive new paid media strategies for entertainment clients in a fast-moving business environment.

The Digital Media Planner will manage the full cycle of media plans, from strategy and planning to activation and reporting, with opportunities for skill development and internal promotion.

Allied Global Marketing offers standard benefits, including medical, dental, vision, disability, life insurance, 401k, Flexible PTO, and 10 paid holidays.

Responsibilities:

• Participate in strategy development with senior team members.
• Create and update media plans based on internal and client feedback.
• Present media plans to clients and/or support senior team member.
• Negotiate with media vendors.
• Oversee campaign set-up and optimizations.
• Review campaign performance and suggest optimizations.
• Help identify insights from reporting.
• Lead on client communication.
• Actualize media plans based on campaign end or monthly Adazzle actuals.
• Brainstorm strategy across teams.
• Oversee all platform pacing efforts against the media plan.
• Decide who will lead day-to-day client communications.

Requirements:

• 2+ years of digital media strategy, planning, and buying experience
• Experience as a digital-focused associate/assistant.
• Experience with the entertainment business.

Allied Global Marketing offers:

• Medical, dental, vision, short-term and long-term disability and life insurance
• 401k and Flexible PTO
• 10 company paid holidays