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Brainlabs is seeking a Director of Strategy & Planning to join their team in Mexico. This role is crucial for developing and implementing cross-channel media plans that drive business growth for clients.About Brainlabs:Brainlabs's mission is to become the world's biggest and best independent media agency. They're a culture-first company that values continuous development and creating a company where Brainlabbers can do great work, make great friends, and win together.Role Involves:
  • Translating overarching strategy into cross-channel plans.
  • Using knowledge of cross-channel execution and best practice to deliver innovative, holistic multi-channel plans.
  • Building a data-driven understanding of the client’s consumer, category, brand, and business.
  • Providing planning insight in pitches and lead our product offer in pitches.
  • Collaborating with global strategy, data strategy, and client teams to deliver measurement solutions.
Requirements:
  • 12+ years experience of delivering cross-media plans for leading multi-product clients.
  • Proven data capabilities and ability to utilise insight to drive media plans and marketing effectiveness.
  • Excellent grasp of online and offline channels.
  • Expert knowledge of media planning principles.
  • Confident, dynamic, engaging, and authentic communicator.
  • Fluent in Spanish and English, Portuguese is a plus.
What This Role Offers:
  • Opportunity to become an indispensable planning expert for key clients.
  • Chance to deliver growth for clients across the media ecosystem.
  • A platform to showcase how their work has delivered material business growth/value for clients.
  • A chance to Increase profile in the media world in your market.
Apply

Brainlabs

Brainlabs is a high-performance, independent media agency focused on delivering business impact through data-driven strategies and technology. They plan and buy media across a variety of digital platforms. The company emphasizes a culture-first environment, promoting continuous development and collaboration. Brainlabs employs a test-and-learn approach, encouraging innovation and sharing successes.