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Job Description
Everlaw is seeking a Senior Product Marketing Manager to understand law firm audiences through market analysis and data-driven insights. The role involves shaping product strategy, pricing, and go-to-market approaches. The Senior Product Marketing Manager will partner with cross-functional teams to ensure solutions align with customer needs. This position plays a critical role in developing and executing go-to-market launch strategies, creating positioning, messaging frameworks, and sales enablement assets.
In this role, the Senior Product Marketing Manager will:
- Conduct in-depth market research to understand customer pain points and motivations.
- Influence product strategy by integrating market and user insights into the product roadmap.
- Build and refine buyer personas to inform product decisions and content strategies.
- Develop packaging and pricing strategy in partnership with Product, Finance, and Sales.
- Own and create product positioning, messaging, and go-to-market plans.
- Assess competitive landscapes and industry trends to inform strategic product decisions.
Requirements for this role include:
- At least 5 years of professional experience in product marketing, solutions marketing, market research, or related fields.
- Strong analytical skills to interpret qualitative and quantitative data.
- Ability to influence without direct authority and work collaboratively with cross-functional teams.
- Excellent communication skills for internal and customer-facing messaging.
- Proactive and comfortable working with ambiguity in a fast-paced environment.
Everlaw offers:
- Equity program
- 401(k) retirement plan with company matching.
- Health, dental, and vision insurance.
- Flexible Spending Accounts.
- Paid parental leave.
- Paid time off.
- Learning & Development opportunities
