Demand Generation Manager

Job Description

Verkada is seeking a Demand Generation Manager to join their Digital Marketing team. This role is based on-site at their headquarters in San Mateo, CA. The Demand Gen Manager will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEO strategies. The ideal candidate will have a strong quantitative background and a proven track record of successful customer acquisition strategies.

Role involves:

• Developing and implementing comprehensive digital marketing strategies.
• Analyzing performance data to optimize campaigns.
• Collaborating with cross-functional teams.
• Managing and optimizing website content for SEO.
• Driving innovation in digital marketing tactics.
• Reporting on campaign performance to senior management.

Requirements:

• 4-year undergraduate degree (quantitative field preferred).
• 4+ years of work experience in customer acquisition.
• Strong quantitative background.
• Ability to manage multiple projects.
• Excellent communication and interpersonal skills.
• Experience with digital marketing automation and CRM tools (preferred).
• Strong analytical skills (proficiency in Google Analytics, SQL preferred).
• Creative thinker with a passion for digital marketing.

Verkada offers:

• Healthcare programs with premiums 100% covered for employees under most plans and 80% for family premiums.
• Nationwide medical, vision, and dental coverage.
• Health Saving Account (HSA) and Flexible Spending Account (FSA).
• Expanded mental health support.
• Paid parental leave policy & fertility benefits.
• Flexible PTO and personal sick time.
• Professional development stipend.
• Wellness/fitness benefits.
• Healthy lunches and dinners provided daily.