Growth Manager, SLED

Job Description

Verkada is seeking a Growth Manager, SLED to lead pipeline generation and acquisition strategy for its core product suite within the U.S. SLED market. The Growth Manager will build and execute account-based marketing (ABM) programs and work closely with sales leadership to shape and scale Verkada's go-to-market strategy. This role offers the opportunity to directly influence Verkada’s growth in one of its most strategic verticals.

Responsibilities:

• Develop and execute strategies that drive pipeline growth through ABM for State, Local, and Education.
• Design and manage a scalable, repeatable framework for automated and ABM campaigns.
• Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs.
• Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis.
• Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success.
• Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.

Requirements:

• 4-6 years of experience in B2B marketing, ideally focusing on specific accounts.
• Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication).
• Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams.
• Proficiency in data analysis, knowledge of SQL and Excel preferred.
• Experience managing large-scale marketing campaigns and optimizing performance.
• Experience working in SLED marketing is preferred but not necessary

Verkada offers:

• Healthcare programs with premiums 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily