Marketing Analyst

VEED is seeking a Marketing Analyst to join their team in London. The company's mission is to make video creation accessible to anyone, and they have grown rapidly in recent years. The Data organization at VEED ensures data provides value to internal staff and customers through data-driven products, analytics, and processes and platforms.

As a Marketing Analyst, the individual will work closely with the Marketing and Growth team to track performance, leverage data to drive decision-making, improve lead generation, customer acquisition and retention, and help shape VEED's marketing strategy.

What this role involves:

• Analysing marketing data from various channels.
• Developing and maintaining dashboards and reports.
• Delivering actionable insights and recommendations.
• Collaborating with marketing, sales, and product teams.
• Setting up new marketing analytics tracking using Google Tag Manager.
• Segmenting audiences and analysing customer behaviour.
• Supporting attribution modeling.
• Assisting in forecasting and budgeting for marketing campaigns.
• Staying updated on industry trends and analytics tools.
• Building and refining models for user-segmentation.
• Maintaining a single source of truth and improving data quality.
• Promoting a data-driven culture across the company.

Requirements:

• Previous experience in a marketing analytics or data-driven marketing role.
• Strong background in a quantitative discipline.
• Familiarity with digital advertising platforms.
• Experience with Google Analytics 4, BigQuery, Fivetran, Amplitude, Metabase and DBT, or similar tools.
• SQL proficiency, Python knowledge is a plus.
• Familiarity with SEO, PPC, email marketing, and other digital marketing strategies.
• Experience with Google Tag Manager.
• Understanding of marketing data collection principles and limitations.
• Experience with attribution modeling and multi-touch analytics.
• Strong analytical and problem-solving skills.
• Highly detail-oriented with a passion for problem-solving.
• Strong communication and presentation skills.