Marketing Analyst

Job Description

VEED.IO is seeking a Marketing Analyst to join their team in Amsterdam. The Marketing Analyst will collaborate with the Marketing and Growth team to track performance, leverage data to drive decision-making, improve lead generation, customer acquisition and retention, and help shape company's marketing strategy.

Role Involves:

• Analysing marketing data from various channels
• Developing and maintaining dashboards and reports
• Delivering actionable insights and recommendations
• Collaborating with marketing, sales, and product teams
• Supporting attribution modelling
• Assisting in forecasting and budgeting for marketing campaigns
• Building and refining models for user-segmentation, marketing attribution, customer lifetime value
• Promoting a data-driven culture

Requirements:

• Previous experience in a marketing analytics or data-driven marketing role
• Strong background / education in a quantitative discipline
• Familiarity with digital advertising platforms
• Experience with Google Tag Manager
• Understanding the principles and limitations of marketing data collection, including laws and regulations related to data protection and privacy
• Strong analytical and problem-solving skills
• Strong communication, interpersonal and presentation skills
• SQL guru skills

What VEED.IO offers:

• The opportunity to shape marketing strategy
• The opportunity to take your career in the way you are most exited
• Working in data driven culture