Growth Manager - Cross-Sell

Job Description

Verkada is seeking a Growth Manager to join their team and drive deeper customer relationships by cross-selling their suite of products to existing customers. The Growth Manager will play a pivotal role in building and optimizing the customer journey to maximize customer lifetime value (LTV). This role is based in San Mateo, CA.

The Growth Manager will be responsible for:

• Developing and executing strategies to maximize customer LTV through various marketing channels.
• Owning the data strategy for audience segmentation and identifying opportunities within Verkada’s customer base.
• Managing the full lifecycle of marketing campaigns, from planning to execution to performance analysis.
• Collaborating with account executives and internal teams to ensure campaign success.
• Tracking and analyzing key campaign metrics and communicating insights across departments.
• Leveraging data to inform decision-making and identify areas of improvement.

The ideal candidate will have:

• 4-7+ years of experience in B2B marketing.
• Experience in lifecycle marketing, customer engagement marketing, or growth marketing.
• Expertise in building scalable systems and automation to support cross-sell marketing efforts.
• Strong analytical skills and a data-driven approach.
• Experience with CRM systems, data management, and segmentation.
• Backgrounds in investment banking, quantitative consulting, strategy, or analytics.

Verkada offers:

• Healthcare programs with premiums 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Paid parental leave policy & fertility benefits
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits