Head of Branding and Marketing Communications, Virtual Insurance at OneDegree

OneDegree, a leading InsurTech company in Hong Kong, is seeking a Head of Branding and Marketing Communications to lead its branding and marketing communications department. The role involves shaping the brand's identity, driving strategic marketing initiatives, and contributing to brand growth, customer acquisition, and revenue generation.

The Head of Branding and Marketing Communications will be responsible for driving the brand strategy and marketing campaigns, developing the overall marketing strategy for the brand and products, working closely with various marketing functions, managing a team of marketing professionals, and overseeing the creation of marketing collateral.

What this role involves:

• Leading the branding and marketing communications department.
• Driving brand strategy and marketing campaigns.
• Developing and executing the overall marketing strategy.
• Collaborating with cross-functional teams.
• Managing a team of marketing professionals.
• Overseeing the creation of marketing collateral.
• Working with agencies on customer researches and focus groups.
• Cultivating strong relationships with external partners.
• Staying abreast of industry trends.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• Over 10 years’ working experience in senior marketing leadership roles.
• Proven track record of success in developing and implementing integrated marketing campaigns.
• Prior experience working in an advertising agency or in-house marketing department.
• Strong leadership and interpersonal skills.
• Excellent communication skills, both written and verbal.
• Analytical mindset with proficiency in leveraging data and insights.
• Passion for innovation and creativity.

What OneDegree offers:

• 5 days work week
• Performance bonus
• 25 days annual leave
• Birthday, marriage, parental and new pet leave
• Flexible working hours
• Work-from-home policy
• Medical and dental insurance